Scottsdale, Ariz. – NewGrass is excited to announce its expansion into California, which continues to be hard-hit by draught and where water authorities are encouraging alternatives to traditional, water-hungry turf landscaping.

NewGrass Landscape & Design, based in Arlington, Texas, is launching an office in Los Angeles this month.

“We’re seeing a lot of interest for NewGrass™ from California” Trevor Brooks EVP of Marketing for NewGrass said.

The Los Angeles office is headed by Larry Reno, a veteran in the synthetic grass industry. He can be contacted at (800) 516-4916 extension 11. NewGrass Landscape & Design opened its doors about six months ago and has its eyes set on New York for its next expansion move.

The expansion into California gives residents and commercial property owners up and down the West Coast access to NewGrass™ sales and installation expertise. NewGrass™ currently has distributorships in the Phoenix/Scottsdale Valley and in Dallas-Fort Worth.

All or part of Texas, Arizona and California are suffering from continued draught conditions, and several of their municipalities are encouraging water-conserving landscaping alternatives such as NewGrass™.

The Los Angeles-based Metropolitan Water District of Southern California earlier in July immediately began offering offer homeowners what it calls a “modest” rebate to install synthetic grass.

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