The Ralph Lauren flagship store on New York City’s tony Madison Avenue sported NewGrass™ in its summer line window display.
The store, at 867 Madison Ave., is the former Rhinelander Mansion and is among the few remaining truly great turn-of-the-century homes in Manhattan. One of New York’s finest architectural treasures, the building was built in the 1890s, but was later abandoned and fell into disrepair. Ralph Lauren began an extensive renovation project on the mansion in 1983 to re-create the classic opulence of the original structure.
“We’re thrilled to have our product used in such a beautiful and prestigious setting,” said Greg Goehner, president of NewGrass.
He added that the NewGrass team at the company’s headquarters in Scottsdale, Ariz., were now wearing Polo brand shirts with the NewGrass™ logo.
“We have the best-looking staff in town!” Goehner quipped.
Nike is meanwhile considering installing NewGrass™ in its retail shoe display at company headquarters in Beaverton, Ore., Goehner said.
“They’re considering having their line of shoes sit on NewGrass™ Rye,” Goehner said. “We should know more soon.”