Fort Worth, TX. – Professional photographers from coast to coast say that NewGrass® artificial lawn is the perfect choice for an easy-to-use, no muss, no fuss, natural-looking outdoor setting in the studio year-round.

Commercial portrait studios as far apart as Rhode Island and California, and stylists with Neiman Marcus and JC Penney, have chosen NewGrass® for their studio work.

“It’s great stuff for photography, and I’ve tried a lot of different options,” said Jeffrey Alexander, whose Alexander Imaging in San Francisco specializes in children’s portraits.

NewGrass® is often chosen over natural turf because in most regions of the country, photographers simply don’t have access to a dependable supply of soft, green sod grass in the middle of winter.

“I’m shooting portraits for Easter and spring now, in the middle of winter,” Alexander said. ”I need something that looked fairly real. soft, lifelike, and green.”

Sometimes, NewGrass® is the preferred choice after photographers have tried other artificial materials, including other kinds of synthetic grass. Alexander said that theatrical grass, for example, looked too fake in close-up photography.

Then there’s the ease of handling NewGrass compared with natural sod for studio photographers. It doesn’t require the water, trimming and maintenance of sod grass under the harsh lights of a studio. It’s stays looking fresh longer than natural grass and it’s easier to “fluff” during a shoot than natural grass, and you can pick it up and store it.

Jay Williams, a stylist for Neiman Marcus in Dallas, needed green grass for a spring-themed children’s clothing shoot recently. He found NewGrass through an Internet search.

“It worked out great.” Williams said. “I needed something quick. First, NewGrass was able to get me the product right away. We pitched tents on top of it. We had a great time. It was a hit.”

“Now,” he said, “it’s rolled up and in my garage. Easy.”