Fort Worth, Texas – With Spring just around the corner, NewGrass® continues to lead the artificial lawn industry in product quality with competitive pricing, unveiling improvements to current lineup and adding one new variety.

NewGrass Fescue™ and NewGrass Rye™ have been greatly improved, without any change in consumer pricing. NewGrass Premium Rye™ is a superior new lawn for the discerning customer.
Company President Greg Goehner said the improvements and additions to the NewGrass line are the result of cooperation between NewGrass and one of its manufacturers.

“Our solid partnerships with our manufacturers is one thing that really sets us apart in this industry,” Goehner said.

NewGrass® products and installations that were featured on the nationally syndicated Bob Vila home improvement show and on the History Channel’s Modern Marvels series.

Innovative NewGrass Premium Rye is unique in the synthetic grass industry. Its vigorous 72-ounce two-fiber system make it incredibly immune to wrinkling or warping, even in the most extreme temperatures. And it looks and feels wonderfully alive.

NewGrass Fescue now features thicker blades with a 48-ounce treated fiber system. The result is a more lush, single-fiber lawn. NewGrass Rye now has a 46-ounce duo-fiber blade system.
All three varieties now have backings that are more flexible, less prone to cracking, have absolutely no residual finish, and are just as strong and rugged as before.

NewGrass Sport™ rounds out the current product lineup.

“We’re absolutely thrilled to be able to bring consumers more choice, better products and greater value,” Goehner said. “We’ve always believed we had top-shelf products. Now, they’re even better.”