A Growing Industry Worldwide, Despite Lack of Hard Numbers
For competitive reasons, companies in the synthetic grass industry keep a tight lid on their sales, market share and potential growth figures. However, the Synthetic Turf Council has said that the market for synthetic grass is already over $500 million a year and is growing very quickly.
The Council also suggests that the share of product sold for artificial lawns (compared with sport fields or other uses) is the fastest growing segment of the industry, increasing nearly 80% a year.
TenCate, a Dutch manufacturer of plastics used in artificial grasses, said in its annual report that “the volume of the global market (for artificial grass) will increase by an average of approximately 15% (annually) in the coming years.” The manufacturer further said there will be “an increasing demand in the market for fibers that bear a stronger optical resemblance to natural grass.”
Aesthetic, Practical and Environmental Reasons Fueling Industry Growth
Homeowners, daycare centers, pet resorts and private elementary schools agree that today’s top-quality synthetic grasses look just like the real stuff. But other reasons also lead many homeowners and businesses to choose NewGrass® and the new generation of artificial lawns over sod.
The primary reason is to enjoy a lush, green lawn all year, regardless of the weather, and with no yard work. Not having to maintain a yard is the next biggest selling point for NewGrass®. Many homeowners give other reasons:
They like to travel – or their business requires them to be away from home. With a synthetic lawn, they can leave home for as long as they want and not worry about whether their grass will survive or setting sprinkler systems.
Their health or age doesn’t allow them to put the time and energy into yard upkeep. These customers simply want to put more of their valuable time and energy into tasks they enjoy more than taking care of a turf lawn.
They consider a synthetic grass environmentally responsible. This is especially true in arid or drought-plagued regions of the United States. NewGrass® doesn't need to be watered, fertilized, mowed or treated with pesticides.
They got tired of their dogs ruining their natural turf yards. NewGrass® is incredibly close to the real thing – and dogs and kids agree!
More Cities Pay Property Owners to Use Synthetic Grass
An increasing number of cities and water conservation districts are paying homeowners, businesses and even schools to “go synthetic.” Many are offering rebates for property owners who tear out existing natural turf and replace it with artificial lawns, such as NewGrass® and other new-generation synthetic grasses.
Depending on the location and climate, studies show that homeowners and some businesses use between 50 percent and 70 percent of their water on their natural grass and gardening.
Here are some examples of a trend occurring throughout the Southwest and West:
Southern Nevada Water Authority recently cited turf replacement as a key element of a long-range plan to heighten local conservation efforts.
In Albuquerque, N.M., the city water commission offers as much as $500 to residents who convert even part their lawn to landscaping that needs little water or to artificial grass. Las Vegas, Nev., and Mesa, Ariz., have similar programs.
The North Marin (California) Water District has paid high schools $15,000 an acre to switch from natural to synthetic surfaces. The district also limits the size of combined natural turf and swimming pools in new homes to 5,000 square feet, and encourages plants over turf grass and natural foliage.
Reno, Nev., in 2003 started paying homeowners willing to remove grass from their yards $1 per square foot. The program paid out $13 million in its first seven months that year.
The Metropolitan Water District of Southern California (MWD), a cooperative of water agencies serving 19 million people people in six counties throughout Southern California, including Los Angeles and San Diego, is offering rebates starting at $0.30 per square foot.